A tiny fishmonger
without a shop.

Finns i Sjön started when we got tired of the supermarket fish counter always being half-empty on Sunday afternoons. We knew the fish was out there — it had just got stuck in the wrong supply chain.

Today we work directly with small-scale fishermen on the west coast, pick up their catch early in the morning, and deliver it to Stockholmers the same week. No middlemen, no shopfront, no long transports.

Curious what's best right now? Get in touch — we love talking fish.